The Company has quality centers around the world designed to ensure that its high standards are consistently met. The Company has established and enforces high quality standards and product specifications.
The Company and its franchisees purchase food, packaging, equipment and other goods from numerous independent suppliers. This business relationship is supported by an agreement that requires adherence to standards and policies essential to protecting our brand. The business relationship between McDonald’s and its independent franchisees is of fundamental importance to overall performance and to the McDonald’s Brand. We continually review our mix of Company-owned and franchised restaurants to help optimize overall performance, with a goal to be 95% franchised over the long term. The optimal ownership structure for an individual restaurant, trading area or market (country) is based on a variety of factors, including the availability of individuals with the entrepreneurial experience and financial resources, as well as the local legal and regulatory environment in critical areas such as property ownership and franchising. McDonald’s franchised restaurants are owned and operated under one of the following structures - conventional franchise, developmental license or affiliate. McDonald’s global system is comprised of both Company-owned and franchised restaurants. The Company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and drinks sold at various price points in more than 100 countries.
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